Listed as one of the luxurious makeup brands in the world, Huda Beauty is quite a name in the entertainment industry. Over the last few years, the brand has taken the world by its beauty products such as fake eyelashes, foundations, and more. Something that started as a blog/makeup video on YouTube has turned into a multi-million dollar empire.
Here we will talk about Huda Kattan's rise to fame, fortune, and her multi-million-dollar business empire.
Huda Kattan's Rise In Beauty Line: How Did She Build A Multi-million-dollar Empire?
Beauty blogger and makeup enthusiast Huda Kattan launched her beauty line Huda Beauty in 2013 after working in the makeup line for a while.
Kattan's first product, fake eyelashes were released through Sephora in 2011. Her product achieved huge success with sales and was even worn by several famous personalities including Kim Kardashian.
CAPTION: Huda Beauty's advertising one of their best seller Lengthy Lash - Hoodie #23 SOURCE: Instagram @hudabeauty Shortly after that, she launched other beauty products like eye shadow palettes, liquid lipsticks, lip liners, foundations, concealers, highlighter palettes, and more.
Fun Fact: Before launching her blogging career, Kattan worked as a makeup artist for Revlon, Inc.
In 2015, Kattan launched her products in the U.S. in order to grow her brand internationally. As of 2021, Huda Beauty offers more than 140 beauty products online and in-store.
According to Forbes, the beauty line brings in about $200 million in annual sales, and the company as a business is valued to be worth over a billion dollars.
CAPTION: As of 2021, Huda Beauty offers over 140 beauty products online/in-store SOURCE: Instagram @hudabeauty Back in 2016, Kattan was awarded the Digital Innovator of the Year award by Women's Wear. Likewise, she also won the Entrepreneurial Gamechanger of the Year award by Glamour Magazine recently in 2021.
In 2020, the 37-year-old makeup mogul was listed on Fortunes 40 under 40. Similarly, she was ranked no.1 on cosmetic Beauty Influencer Rich List in 2021.
Huda Beauty is already the top-selling cosmetics brand in Sephora and the Middle East. By the end of 2018, the beauty line was available in more than 900 stores across the U.S. (including Sephora and J.C. Penny) and 600 globally.
Kattan's Achievements: How Much Is Her Net Worth In 2021?
According to Forbes, Huda Kattan's net worth is estimated at around $490 million (£354 million) as of 2021. She makes her million-dollar fortune from her billion-dollar beauty brand.
The beauty blogger has over 2.3 million followers on her personal Instagram account and over 49.1 million followers on the official Huda Beauty account. Likewise, Huda Beauty has over 212.1k followers on Twitter.
CAPTION: Makeup Mogul Huda Kattan was featured on the cover of Glamour magazine March issue SOURCE: Instagram @hudabeauty Did You Know? Huda Beauty has never spent money on advertising.
According to a reliable source, Huda Beauty can make between $97,715 - $162,859 per sponsored post.
Huda Beauty products price has been seen as reasonable as similar products from other brands sharing similar markets. The best-selling fake lashes #7 Samantha costs around $24 on their official website.
Controversies & Allegations Faced Over The Years
With great power comes greater responsibility; just like that, with great success comes criticism. However, the billion-dollar brand has ruled the beauty industry but had its fair share of criticism.
In 2017, Huda Beauty announced that they would be releasing a foundation collection with a more diverse range of shades. Shortly after the announcement, the collection was criticized by Fenty Beauty followers, alleging "it copies Fenty Beauty's Pro Filt'r" foundation collection image."
While Huda's #FauxFilter has a selection of 30 shades, Rihanna's Fenty Beauty Pro Filt'r foundation collection has 40 shades. Although many criticized Kattan for the launch, many applauded her for being one of the first brands to release a huge range of shades in Sephora globally.
Philanthropy & Charity Works
The multi-millionaire is also involved in several charitable works along with her brand. Back in 2020, she donated $500,000 dollars to the NAACP Legal Defense and Educational Fund after George Floyd's death.
CAPTION: Huda Kattan and model Celine Bernaerts promoting Huda Beauty eyeliner 'Quick N Easy' SOURCE: Instagram @hudabeauty In 2021, she and her brand started a petition for beauty brands to disclose when they've edited or retouched their images/videos to help eradicate "toxic" beauty standards.
Likewise in March 2021, Huda Beauty stood up against racism against the Asian community and supported Medecins Sans Frontieres and food drive initiatives such as 100 Million Meals. Kattan and her Beauty brand also donated $100,000 dollars to Help India Breathe, a COVID-19 relief fundraiser launches by Jay Shetty and his wife, Radhika Devlukia-Shetty.